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School of Media Communication & Culture

The information displayed is an extract from the 2008 Handbook. Alternatively, you may switch to 2007 Handbook data.

Postgraduate Certificate in Public Relations

Course Code: C1067

The certificate provides students with a grounding in various aspects of public relations theory and practice. Students could focus on:  ethics, issues management, crisis communication, media relations, strategy development and stakeholder engagement.

Level:Certificate
Qualification:Postgraduate Certificate in Public Relations (PgCertPR)
Duration:1 semester full-time or part-time equivalent
Availability: Murdoch campus (internal)
Employment Prospects:While the Postgraduate Certificate will develop skills and understanding of the field, the Postgraduate Diploma in PR will be a professional qualification. The certificate will lead on to the diploma. Diploma graduates would be able to take up positions in public relations companies, government agencies and non-government organisations in Australia and the region. The types of jobs include media liaison, publicity officers, public affairs officers, campaign organisers, communication managers, sponsorship managers and event coordinators.

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