Public Relations (BMassComm)
Course Code: B1230
This major aims to prepare students for careers in public relations and communications. It explores Australian and international theories and practices, with an emphasis on ethical communication and engagement with a diverse range of stakeholders. The major offers a combination of theoretical and practical components. Students are introduced to communication and public relations theory and are expected to develop critical thinking, evaluative and analytical skills. Communication skills - including writing, public speaking, team work and conflict management - are taught in addition to the development of public relations strategies to achieve organisational objectives.
| Level: | Bachelor |
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| Qualification: | Bachelor of Mass Communication (BMassComm) in Public Relations |
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| Duration: | Murdoch: 3 years full-time or part-time equivalent; SMANUFED: 4 trimesters full-time or part-time equivalent |
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| Availability: | Murdoch campus (internal)
KDU College (Petaling Jaya, Malaysia) ['KDUPJ'] (internal) (by formal agreement) (language of instruction: English )
Singapore Manufacturing Federation ['SMANUFED'] (internal) (by formal agreement) (language of instruction: Engli |
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| Employment Prospects: | Graduates may follow careers in public relations and specialised areas such as public affairs, community relations, media liaison, event management and sponsorship. |
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