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School of Media Communication & Culture

Kate Fitch

Kate Fitch

Senior Lecturer in Public Relations

Qualifications & memberships:

BA Hons, MPRIA

 

Memberships:

Member of editorial board, Prism online journal
http://praxis.massey.ac.nz/prism_on-line_journ.html

Member of executive committee and WA representative, Australia and New Zealand Communication Association (ANZCA)

Vice-President, Public Relations Institute of Australia (WA).

Member of World Communication Association (WCA)

 

Teaching areas:

Campaign Management, Issues Management, Professional Placements, Introduction to Public Relations

 

Research areas:

Public relations theory, public relations pedagogy and public relations in Southeast Asia.

 

Some recent publications:

Fitch, K. and Surma, A. 2006. The challenges of international education: developing a public relations unit for the Asian region. Journal of University Learning and Teaching Practice, 2, 3, 104-113. Available http://jutlp.uow.edu.au

Surma, A. and Fitch, K. 2007. ‘Spin with ethics’: Discourses of Corporate Social Responsibility in Singapore and Malaysia. World Communication Association conference, Brisbane, Australia. 28 July. Proceedings available http://facstaff.uww.edu/wca/Conferences/WCA07/paper1.html

Fitch, K. and Surma, A. 2006. Challenges for public relations: working in an international framework. Empowerment, Creativity and Innovation: Challenging Media and Communication in the 21st Century, Australia and New Zealand Communication Association international conference, Adelaide. 5 July. Proceedings available http://www.adelaide.edu.au/anzca2006/conf_proceedings/

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